Business Cards Still Essential to Networking


It’s hard to deny that digital technology has taken over. There are dozens of items that have declined in popularity over time. Landlines, printed newspapers, even cars that don’t sync with your phone. It’s easy to understand why some have added business cards to that list. However, business cards still thrive. The sole purple of … Read more

Printed Marketing Material, What is Essential

printed marketing

Every business needs basic marketing material. Printed marketing material helps to communicate your service and product to customers. You need to define your brand early and carry it through to your all printed material. However, if your business is currently well established you need to maintain your brand. What Printed Marketing Materials Do I Need? … Read more

Common Mistakes Made with Business Cards

common mistakes

Your business card is your calling card. This is a tool used for people to remember you and to contact you. However, if you have a poor design, missing important contact information, or it looks unprofessional it is worse than useless. A business card is one of the most cost-effective and important marketing tools. It … Read more

Color and How It Affects Marketing


Small details often go unnoticed. However, they play a vital role in the perception of the world. Thanks to this, you can boost the promotion of your brand using color. Color is a large part of a brands image. Choosing the right colors will help call the right emotions. Choosing the right colors for a … Read more

Typeface, Choosing The Best for You


When it comes to branding, there are several things you need to consider. Building a brand takes time. You may think you have it all worked out but there may be things you have overlooked. Your choice in font plays an important role. Many companies fail to recognize the importance of choosing the right typeface. … Read more

Networking Tips for Conferences


Attending conferences is a great way to stay up to date and learn to improve your business. The biggest benefit from conferences, are the networking opportunities. When you’re going into a conference, you want to have a list of people you want to connect with before arriving. This will give you time to research. Having mutual … Read more

Emotional Branding, How to Use it

emotional branding

Emotional branding, you’ve heard of it, but what is it? Emotional branding is a phrase used in marketing. It is the act of marketing to the hearts and minds of clients. instead of using traditional marketing tactics. When presenting your products, you catch their interest while making them feel something. With emotional branding, you’re making … Read more

Tips for an Effective Business Card

effective business card

Having an effective business card takes more than just listing your name and contact information. There are many option when it comes to what information to include and thousands of ways you can format your business card. There are many ways to make your business card stand out. Failing to make your business card effective … Read more

Colored Background, The Pros and Cons

colored background

If you’ve ever done public speaking, you know that having a colored background can make more of an impact than just a plain white wall. For this reason, when designing marketing material, this is why colored stock is considered. They want to accent their design with an interesting background. However, the same results can be … Read more

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