Design the Perfect Business Card Part 1


First impressions last. You have mere seconds to ensure your first impression is lasting and positive. A well-designed business card is a great way to make a strong impression. Your business card is also your lifeline. You never know when you’re going to meet someone who can be beneficial to your business or a potential … Read more

Brand Image, Tips for Building

brand image

A well-managed brand can become a source of sustainable profit. You cannot have a corporate brand identity in the business industry if you do not have a name to represent you. Owning a brand is the outcome of running a business. Not all businesses are aware of this. Often, they waste their potential in other … Read more

Direct Mail, Effective Tips

direct mail

Direct mail can provide response rates as high as 6% or as low as 1%. With this gap, it’s easy to see why many companies have lost faith in this form of marketing. Direct mail performance depends on three elements, format, offer and list. Before checking these three elements you need to first determine the … Read more

Brochures , What to Avoid


Marketing is a very important part of business. There are lots of marketing tools available to reach out to your audience. However, you must select the tool that will really prove how beneficial for promoting your product or service. Brochures are a great way to reach a large number of your target audience. However, there … Read more

Direct Mail Best Practices

direct mail

Direct mail campaigns are a key tool in the overall marketing of many businesses. When planned and executed well they can be very effective in gaining visibility with tangible results. Best Practices for Effective Direct Mail Campaigns You want to start with the basics. Identify your market. Where do you want to send your marketing … Read more

Creative Business Card Distribution


Handing out business cards is easy when you have networking events, trade shows, and conferences. However, when siting at a desk getting work done, it is not as easy to share your information with potential clients. Don’t let that keep you from getting your name out there. Your business card and the people around you … Read more

Banners, How to Boost Sales


Banners are a powerful sales tool. There are few marketing tools that have an ultimate return on investment like banners. If your business is not taking advantage of banners you are missing out on sales. Strategies for Boosting Sales with Banners Premium Quality is important. You want your banners to stand up to the elements … Read more

Brand Audit Part 3, How to

Like we stated last week, as a business you’re able to perform your own brand audit. There are certain metrics you can use to measure the growth and strategies of your brand. However, there are relevant parameters. How to Perform a Brand Audit One of the first steps is to create a framework. You have … Read more