Booklets have a variety of uses. Depending on the use, your booklet will need to be designed differently. For example, manuals need to be different from promotional booklets and event programs. Choosing the right design to match your brand is more involved than a flyer or poster.
Choosing Booklet Design Options
- Stock Weight and Thickness – Thicker stocks may not be necessary for all booklets. Choosing thinner stock will allow you to carry more at once time, and can lower the overall price. However, thicker stocks will be heavier and feel nicer. This makes them a better choice for presentations and promotional materials.
- matte, or uncoated. Some feel glossy adds more class, and others feel the same about matte. However, matte finishes are better at hiding fingerprints and are more readable in direct light. Matt and uncoated inside pages and gloss covers are a popular combination. No matter the choice, your finish should be one that best works for your brand and design.
- Color – Those choice between using color or grayscale should be based on economic and design rationales. Grayscale will bring down the printing costs, but tends to make images less appealing. Color may cost more, but it will offer more options with your text and visual design.
- Size – Booklet size will be based on intent and function. Things like event programs are usually smaller, whereas manuals are usually larger. Small sizes are more portable. Booklets that are intended for handouts may work better in smaller sizes so they are easier to carry. However, larger sizes allow for more visual variety.
- Quantity – Ordering booklets in bulk will have a higher cost upfront. If you are planning on a mass distribution, like direct mailing, bulk buy is the best option. Small runs of booklets are great if you only need a few. It’s important to know how many you may need before placing an order.