A brochure is a practical marketing tool that, as a business, you cannot afford to pass up. They are extremely versatile and allow you to cut your budget without cutting marketing presence. This can make brochures difficult to design an interesting and informative piece. A good design requires a strong plan and following certain guidelines.
Designing a Good Brochure
- Practical Design relates to both the mechanics of printing your brochure and the final product. In the end, you want a well-designed brochure that’s going to not only look great but also be cost-effective to print. You also want something that is going to be easy to carry and read. This means no poster-sized brochures or origami foldouts.
- Focus relates to the purpose for your brochure. Before your brochure is printed, your market and the purpose need to be defined. A printed brochure is an extension of your marketing plan.
- For your brochure, you want a well-designed concept that is unique, professionally designed and eye catching. You need something that provides a visual impact. This brochure is going to represent your brand and business.
- Your brochure must be easy to understand. Keep your writing to a minimum and stick to one topic. Before you add any writing to your brochure ask yourself “does this relate to my focal point?” One way to easily understand your topic is to organize your information by using bullet points, text boxes, and even infographics.
- Color relates back to visual impact. If there are 2 brochures sitting on a table, one in color and another in black & white. Which are you more likely going to pick up? Color is a crucial part when it comes to printing brochures. This is also where you’re more likely to notice the difference between low-quality printing and high-quality printing.