Marketing is a very important part of business. There are lots of marketing tools available to reach out to your audience. However, you must select the tool that will really prove how beneficial for promoting your product or service. Brochures are a great way to reach a large number of your target audience. However, there are a lot of mistakes you can make. This will affect your marketing strategy. Avoid these mistakes and marketing with brochures will go smoothly.
Mistakes to Avoid with Brochures
- Don’t overcrowd your brochure. This is a very common mistake. When designing a brochure, designers often try to include too much information. This is not the right thing to do. Your brochure is to market your business and show not contain your entire history. An overcrowded brochure will leave your audience confused. A brochure should be used only for basic information and the most important information.
- Don’t use different fonts. Much like putting too much information, it’s important to differentiate the information from one another. Designers tend to use different formats. If you want your brochure to look good, you should keep it to a minimum of two fonts. Of course, there is the option to use bold and italics to highlight different things. Be sure to keep it simple and traditional if you want to look professional.
- Don’t use all your space. You want to give your reader’s eyes some relaxation by leaving some white space on the brochure. Filling up every corner of the brochure will not only make it look too overcrowded, but it will be difficult to focus and read. Space is important in design. If you want your brochure to look professional, keep things simple and less crowded. Text and pictures should be kept away from the borders.