You’ve completed your design and you’ve refined your message, now what? How do you make your flyers a valuable promotional material and win business? Flyers are a cost-effective method to marketing your business. However, they only work if they actually reach your target audience.
The method you choose to distribute will all depend on your budget and what type of business you are. It may take a few tries to see what works best for you. One of the most common options is to place flyers where your target market regularly visit. In some cases you can connect with another business to cross promote. You can hand your flyers out on the street. However, with this method time and location are important. Finally, there is always door to door. No matter the method, there are a few things to keep in mind to get the most out of your flyers.
- Whether you’re handing them out yourself or you have hired someone, it’s important to look professional. First impressions are everything. If you are hiring someone, do research. Protect your image by checking theirs.
- It’s important, not only for business but also for your reputation, that you stay on the right side of the law. Keep it legal. Always ask permission before you leave a pile of flyers somewhere.
- If you’re handing out flyers, know your sales pitch. Delivery is just as important as the flyer itself. The key is to gain their attention. You want something people can relate to and offer that to them.
- There will always be people who avoid those who hand out flyers. Don’t take it personally.
You have a limited time frame to catch people’s attention and less time to get your message across. It’s important to make your message clear. Provide incentive for them to take a flyer and provide a clear call to action.