Importance of Brochures in Marketing

While online marketing is growing, brochures are still a vital part of traditional marketing. Using a well-designed brochure can not only capture the attention of potential clients, but also provide information on your services. Brochures are a cost-effective option to other traditional print.

Why are brochures important?

Using a brochure provides credibility. People expect a “real” company to have printed brochuresmaterial. You can always direct people to your website. However, using a brochure adds a personal touch. This allows people to browse the printed material at their leisure. Brochures do have an added advantage. They support other advertising such as direct mail.

Tips for making a great brochure:

  • Know what your reader wants. You need to write your brochure from a reader’s point of view. This means you must plan and lay out your brochure. You want the information to unfold in the right order. The easiest way to do that, is to assess how the reader’s questions will flow. Your brochure needs to answer the reader’s questions in an order that makes sense. A good way to organize your points is to write down any questions a customer may have.
  • Describe your product or service. When you are describing your product or service, put together a list of features. Do keep in mind that the one purchasing your product or service, is not always the one using it. Therefore, it is beneficial to list the benefit of each feature or service.
  • Make it personal. What does this mean? Write as if you’re speaking to the person directly. This style, will increase response.
  • Talk about your reader’s needs. Do not get carried away with your own interests. Talk about your reader and their needs. Why do they need your service, and how will it benefit them.

However you organize your brochure, there is only one way to end it. Ask for action. No matter how you want your reader to respond, an 800 number, reply card or etc. you should include a request for response.

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