A great letterhead can make the difference when it comes to your brand succeeding. There is a difference between receiving a letter on standard blank paper and one topped with a wonderfully designed letterhead. A letterhead can act as a marketing opportunity and provides an opportunity for brand engagement as well as lend credibility to the letter.
Designing the Perfect Letterhead
Designing an effective letterhead can be a unique challenge. In some cases, your design will be the first interaction a customer has with your company. In other cases, it will be used to reinforce your brands identity. It’s important to get your details right and produce something that is eye-catching and memorable.
- Keep it simple. One of the most important principles when it comes to creating a letterhead is keeping the design as simple as possible. Keep in mind that a letterhead is a delivery mechanism. It’s also important that it looks and feels great in your hand, but the design should make way for the content of the letter that it’s printed above.
- Consider hierarchy in your design. Designing a letterhead is much like any other field of design. It is about communicating important information effectively. Usually the most crucial piece of information you need is who’s writing the letter, whether it is a company or individual response. After that, the return address, telephone number and email address is all that is needed.
- Represent your brand. You must be sure to represent your brand. This is not just about the logo, but is about the color scheme, font(s), imagery, and more. Use color sparingly. This rule applies to pretty much anything you design. Color can be a great way to draw attention to your design or specific areas within your letterhead. Color can be a very powerful tool and can make or break your design.