Post cards can be a very effective marketing tool when used correctly. There is a revival for personal mail, even among millennials. Given this surge in demand, many are looking to post cards for their marketing.
Post Card Printing Tips
- Opt for thicker card stock. Thicker cardstocks last longer and feel better. Heavier objects tend to be seen as more valuable. Your target audience will be able to feel the difference, especially when compared to other marketing post cards of lower quality. It is always better to opt for a thicker cardstock when budget allows.
- Uncoated stock is easier to write on. You can write on both gloss and UV, but it is more difficult. If you want to allow for your postcards to be writeable it’s better to use an uncoated stock, or at least one that is only coated on one side. Pens and pencils can easily write on uncoated cardstock.
- When using uncoated stock, avoid thin typeface. While uncoated stock easier to write on, it gives a muted look to your cards. Ink spreads a bit more on uncoated which will give lines a bit of a fuzzy look. Because of this, it’s best to avoid very thin typefaces. This is very important if the text is on a dark background.
- UV coating has its disadvantages. UV coating will make your post card harder to write on. Permanent marker will work if its allowed to dry. Otherwise it will smudge whole still wet. UV is still worth considering. If used on the front your postcards will make it look more vibrant as well as make the cards fade-resistant. UV coating will affect mailability. USPS discourages UV and similar coatings because their automated sorter needs mail to have enough friction to be processed correctly and to avoid jams.