Postcards, Designing for Mailing Use

Postcards were once a popular medium for personal correspondence. They have now gained traction as a marketing tool. Postcards can be sent to a specific target audience on a mailing list. This is one of their biggest advantages. They’re not only an affordable way to get in touch with a specific group of people, but they also have a better response compared to e-mail. There is no envelope to open, making them extremely convenient. However, there are a couple of things to know before designing a postcard for mailing.

Designing Postcards for Mailing

First class mail allows for postcards to be mailed at a very low rate. However, your card must be within a very specific range. To qualify for postcardFirst-Class mail, they must be rectangular, at least 3-1/2 inches high by 5 inches long and 0.0007 inch thick. A postcard cannot be any bigger than 4-1/4 inches high, 6 inches long and 0.016 inches thick.  You can get a postcard larger than that. It will increase your cost when it comes to mailing.

When it comes to actually designing your post card, you want to focus on your targeted audience. Design according to context. Your postcard should speak to the recipient. You want to use an eye-catching design. You want to keep your postcard from being thrown out right away, the best way to do this is to draw their attention. Make sure your images reinforce your points.

Postcards can be an avenue for helping extend your online reach. This way, you may be able to indirectly reach your recipients. Always have a call to action! Many people will respond just because you tell them to.

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