Often the discussion between print and web design break down to which format is better. Each have their own strengths and weaknesses. There are different tools, each work better than the other when in the right context. Any business that believes in data-driven action should consider investing in both. However, even with businesses that understand the need for both, there is still a problem. Web design and print that are haphazardly used can be a major blunder.
Crucial Differences Between Print and Web Design
- Online users are less patient. People are more willing to put up with a wall of text on print than they are online. Many believe online content is for quick consumption, whereas print is expected to be more in depth. Obviously, this isn’t true. However, more people are willing to accept long-form content on print rather than online.
- Print is about time on the page, web is about time on the site. While there are multi-page print products, most designers work with single page formats like flyers, business cards, and posters. Even with multi-page designs there are crucial elements. The front and back covers of books need to focus on generating as much interest as possible within the given space. However, when it comes to online, a single page can still be important. Your landing page can be designed to lead customers to other parts of your website.
- Web design offers more user engagement. The biggest difference between print and web design is the user engagement. You can include contact information and make any print a two-way communication medium. You can add links, addresses, and even phone numbers. However, they will never be as convenient as a website or social media page. Businesses should take advantage of this medium for this reason alone. You can design pages to facilitate easier communication with customers.